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  • CAP Vector Apr - Jun 2016 / 75th Anniversary Planning Tools The CAP Vector Apr-Jun 2016 is available. The Vector is a quarterly, online news and information tool designed to "get the word out" on CAP initiatives, events and policies. Main topic areas are listed alphabetically. You can quickly scan the boldface headers under these topics and focus on an item you're interested in. Thank you for all you do as unpaid professionals in one of America's premier community service organizations! CAP’s 75th anniversary is an important milestone in our history. All members are encouraged to take advantage of the numerous promotional resources available to spread the news about our members’ remarkable service to America over the past seven and one half decades.   The 75th Anniversary Website ...
    Posted Apr 25, 2016, 12:23 PM by Jessica Jerwa
  • "WAWG Public Affairs & Social Media" - 2016 WAWG Spring Conference/PA Class 2016 WAWG Spring ConferenceWAWG Public Affairs &Social Media OutlinePresenter:         Capt Jessica Jerwa, Biography                        WAWG Director of Public Affairs 02-Apr-2016 The following topics were discussed at the 2016 WAWG Spring Conference, "WAWG Public Affairs & Social Media" class.WAWG PUBLIC AFFAIRS ·         Introduction of WAWG PA StaffCapt Jessica JerwaDirector of Public Affairsjessica.jerwa@wawg.cap.gov2d Lt Deborah JohnsonAssistant Public Affairs Officerdeborah.johnson@wawg.cap.gov2d Lt Victoria WonserAssistant Public Affairs OfficerPAO for Emergency Services Training Academy (ESTA)victoria.wonser@wawg.cap.gov·         WAWG Public Affairs WebsitePlease visit the site for Tips & Tricks, Training, Announcements, and the Evergreen (we need staff!)http://www.wawg.cap.gov/wing-staff ...
    Posted Apr 29, 2016, 7:46 PM by Jessica Jerwa
  • "Specialty Tracker" for Technician rating Over the coming year, I would like to encourage each of you to begin or continue the training required for your Technician rating, and would also like to ask that you submit your training info to the Specialty Tracker that I've created here: http://goo.gl/forms/nBNd8TIRnu Having recently completed my own Technician rating, I can attest that many of the courses and materials you are required to review will be useful to you in your role in Public Affairs. If you have not already enrolled to achieve your Technician rating, please consider doing so right away as this is a Subordinate Unit Inspection item that you are evaluated on. The tracker I've created essentially breaks down ...
    Posted Apr 18, 2016, 3:24 PM by Jessica Jerwa
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CAP Vector Apr - Jun 2016 / 75th Anniversary Planning Tools

posted Apr 25, 2016, 12:23 PM by Jessica Jerwa   [ updated Apr 25, 2016, 12:23 PM ]


The CAP Vector Apr-Jun 2016 is available. The Vector is a quarterly, online news and information tool designed to "get the word out" on CAP initiatives, events and policies. Main topic areas are listed alphabetically. You can quickly scan the boldface headers under these topics and focus on an item you're interested in. Thank you for all you do as unpaid professionals in one of America's premier community service organizations! 

CAP’s 75th anniversary is an important milestone in our history. All members are encouraged to take advantage of the numerous promotional resources available to spread the news about our members’ remarkable service to America over the past seven and one half decades. 
  
The 75th Anniversary Website (www.cap75th.com) online digital media kit provides everything needed to promote Civil Air Patrol on the occasion of its Diamond Anniversary.

"WAWG Public Affairs & Social Media" - 2016 WAWG Spring Conference/PA Class

posted Apr 25, 2016, 10:42 AM by Jessica Jerwa   [ updated Apr 29, 2016, 7:46 PM ]

2016 WAWG Spring Conference

WAWG Public Affairs &Social Media Outline

Presenter:         Capt Jessica Jerwa, Biography
                        WAWG Director of Public Affairs

02-Apr-2016

The following topics were discussed at the 2016 WAWG Spring Conference, "WAWG Public Affairs & Social Media" class.

WAWG PUBLIC AFFAIRS

·         Introduction of WAWG PA Staff

Capt Jessica Jerwa
Director of Public Affairs

2d Lt Deborah Johnson
Assistant Public Affairs Officer

2d Lt Victoria Wonser
Assistant Public Affairs Officer

·         WAWG Public Affairs Website

Please visit the site for Tips & Tricks, Training, Announcements, and the Evergreen (we need staff!)

http://www.wawg.cap.gov/wing-staff/public-affairs 

·         “The Role of the Public Affairs Officer”

Public Affairs (PA) is a powerful leadership and unit-building tool at the commander’s disposal. At present, the professional development courses leading up to a command position include practically no information on PA. Yet, this staff position is so important that it cannot remain vacant – this means that if no Public Affairs Officer (PAO) is assigned, those duties are the commander’s responsibility. (CAPR 190-1, 3c)

Successful use of PA normally results in better member retention, morale, and esprit-de-corps. Recruiting, community and media relations, also, are dependent on good PA work.

At any level of command, the PAO is responsible for “telling the CAP story” and maximizing publicity for the unit and its activities. In all PA work, the emphasis needs to be on unit members, their CAP activities (especially those on behalf of the community), and the resulting benefit to the community, the state and the nation. 

Click for more on these topics:

  • Why is the PAO Important?
  • Using Your PAO for Maximum Impact
  • Selecting the Right PAO 
  • PAOs Function to Support the Commander
  • References
    • CAPR 20-1 – Organization of the Civil Air Patrol
    • CAPR 190-1 - Civil Air Patrol Public Affairs Program

·         Training / FEMA / Technician Rating enrollment

A well-rounded PAO should enroll in the Public Affairs Officer specialty track and pursue FEMA and other related training. For more info and to track your progress in the PAO Technician Specialty Tracker, see the Training page on the WAWG Public Affairs Website

·         Create a bio

As you progress through training, a bio helps you to track the work you have done. For example, see Capt Jerwa’s biography on the WAWG Public Affairs Website

·         Use official email and the required signature block

Please create an @wawg.cap.gov email address (WAWG/IT) and keep your personal email separate from your CAP email.
Please use the required signature block for this email address.

·         CAP Grade Abbreviations – as per CAPR 35-5 and CAPR 52-16 

For Facebook, WAWG leans toward using Air Force (CAP) Grades as per the AP Style Guide (see CAP Grade Abbreviations below).

Which is correct?

A) LtCol
B) Lt.Col.
C) Lt Col 
D) Lt. Col. 

Hint:    It depends on whether it is written for internal or external purposes.
           Did you know we do not use superscript for grades with '1st' '2nd'?

C) Lt Col is correct for Internal CAP correspondence & memos
D) Lt. Col. is correct for use in Public Affairs products, (ie, external published content)

CAP Knowedgebase - Difference between rank and grade?
Do you know the difference between "rank" and "grade"?

JBLM PAO's Style Guide
This document from the JBLM PAO may help you when attempting to format different military names.

·         Supervision of Cadet PAOs

Work with the Cadet to develop a Public Affairs Plan for the activity.

  • Do they have a list of photography and writing goals for each day?
  • Will you have regular briefings throughout the activity to ensure these goals are met? 
SOCIAL MEDIA

·         Social Media How-To Guide, CAPP 152

The Official How-To Guide for CAP Units was published 4-Jan-2016.

·         “Tagging”

Though tagging of unit pages is encouraged, tagging of Cadets is not. Please do not tag Cadets in social media posts. They can tag themselves in their photos if they wish.

·         CAP Public Affairs Group

A bunch of PAOs from all over Civil Air Patrol have really great discussions in this Facebook Group. The National Social Media PAO is known to hang out and give advice. Great peer resource.

·         Official Use vs. Personal Use

On this topic our National Social Media and Marketing Manager says:

The “official” you represents and speaks on behalf of CAP. The “personal” you represents your own views and opinions. The difference between official use and personal use of social media is this:

Personal Use: You can do anything that's not illegal.

Official Use: You can only do what you are authorized to do.

Personal use means you use social media to represent your own views and opinions. Obviously, you're allowed to have personal websites, Facebook accounts, blogs, and the like outside of CAP. However, it's important to remember that when you use social media tools personally, you're not speaking for CAP, and it shouldn't appear to others as though you're speaking for CAP.

Members should not use their CAP grade in their social media profile names.

"Specialty Tracker" for Technician rating

posted Apr 18, 2016, 3:21 PM by Jessica Jerwa   [ updated Apr 18, 2016, 3:24 PM ]

Over the coming year, I would like to encourage each of you to begin or continue the training required for your Technician rating, and would also like to ask that you submit your training info to the Specialty Tracker that I've created here: 
http://goo.gl/forms/nBNd8TIRnu 

Having recently completed my own Technician rating, I can attest that many of the courses and materials you are required to review will be useful to you in your role in Public Affairs. If you have not already enrolled to achieve your Technician rating, please consider doing so right away as this is a Subordinate Unit Inspection item that you are evaluated on. 

The tracker I've created essentially breaks down the suggested reading materials and required tasks for CAPP 201, provides you a place to track your progress, and creates a database of your qualifications (which would be helpful during mission assignments, etc.). 

You do not have to fill in every item all at once in order to save your results.

For your reference, the Specialty Track guide for Public Affairs can be found here: http://www.capmembers.com/media/cms/P201_E863B3730B059.pdf

This is a brand new form and idea, so please let me know if you run into any obstacles...and please let me know if I can help you in any way as you proceed.


Capt Jessica Jerwa, CAP

Washington Wing Director of Public Affairs

PA and Crisis Plans Due / End of Year Wrap-up!

posted Apr 18, 2016, 3:18 PM by Jessica Jerwa   [ updated Apr 18, 2016, 3:24 PM ]

This was previously distributed on 07-Jan-2015.


Annual Reports Due 15 January

This is a friendly reminder that you have a couple of reports due to my office by the 15th of January (each year) (See the "Reports Control Calendar" on the Wing Administration page: http://www.wawg.cap.gov/wing-staff/administration). 

The reports in question are:

1.   Crisis Communications Plan; and 
2    Public Affairs Plan

If you just broke into a cold sweat because you have no idea what I'm talking about, you still have about a week left, and I would be happy to send you an example to work from so you can complete your own. Once completed, please submit them to reports@wawg.cap.gov

Media Communications for 2015 needed by 20 January

The second item on my list today is with regard to Wing's 2015 Strategic Plan. Specifically, it is looking to answer whether the units established contact with the local media in 2015. At your earliest convenience, would you please provide me with a list of events for which you made contact with the media? It would also be useful for you to provide weblinks that resulted from the contacts, should you have them. Finally, I'm always interested in adding your actual contacts to my master list in the event my office is able to support your unit for an activity. 

Facebook Naming Standardization

I want to thank each and every one of you for the work you've done over the past year! Recently, my participation in the National Social Media Working Group led me into a discussion with our National Social Media and Marketing Manager, Lt Col Paul Cianciolo, where it was requested that Washington help to lead the way on Facebook naming standardization. With your help, Washington Wing is now the first (or one of the first, I'll have to check on this) in the nation to have 100% of units named with NHQ's recommended standard on Facebook. The addition of ', Civil Air Patrol" at the end of your unit name not only makes your page geographically searchable when a potential member simply types "Civil Air Patrol" into Facebook, but now that we are all named similarly, we all look like we are a part of the larger organization. This is where NHQ's want for branding standards meets with real-world practicality for us at the local level. Even our Activity pages have undergone a bit of a name-change. For example, "Cascade Falcon Basic Encampment" is now "Cascade Falcon Basic Encampment, Washington Wing Civil Air Patrol." While the name IS horrendously long, the page is now returned in search results for "Washington Wing" or "Civil Air Patrol" or "Washington Civil Air Patrol" etc. Since these changes have taken place, I've seen a huge increase in page likes for everyone. It is speculative to say what the exact cause may be, but I'm hopeful that it is due to better searchability.

Advertising

Recently I threw together a paid ad on the Wing page with an audience that was statewide. I've done this in the past at the unit level, but I was elated to find it seemed far more successful at the Wing level. Over the 5 days (12/31 to 1/4) that the ad was active, I noticed that a handful of your units received inquiries through Facebook for potential new members. Naturally, I'm curious to know how these individuals came to find you, so please feel free to give me feedback if you find out the ad generated interest for you. Here are some stats on the ad, which you can find here: https://www.facebook.com/WashingtonWing/photos/a.10150387668634206.374154.74059894205/10154042956394206/?type=3&theater






 

'CAP Public Affairs' Group

As you know, the worlds of public affairs and social media are ever swiftly changing and hard to keep up with. For Civil Air Patrol, we're operating under regulations that were not written recently enough to fully support our needs or answer our questions. For this reason, I strongly encourage you to join the CAP Public Affairs group on Facebook. You'll be joined by other CAP members (everyone from cadets to our new Region PAO to our NHQ counterparts and leadership). This is where the real work gets done, and a place where your questions and comments today will influence the regulations that guide us tomorrow. They REALLY do want to hear from us. It is a closed group (so we can keep our conversations "private"), so after you request membership, I'll be happy to approve it. https://www.facebook.com/groups/4305419935/ 

Jump in! 


Keep up the great work in 2016!


1st Lt Jessica Jerwa, CAP
Washington Wing Director of Public Affairs

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