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"WAWG Public Affairs & Social Media" - 2016 WAWG Spring Conference/PA Class

posted Apr 25, 2016, 10:42 AM by Jessica Jerwa   [ updated Apr 29, 2016, 7:46 PM ]

2016 WAWG Spring Conference

WAWG Public Affairs &Social Media Outline

Presenter:         Capt Jessica Jerwa, Biography
                        WAWG Director of Public Affairs

02-Apr-2016

The following topics were discussed at the 2016 WAWG Spring Conference, "WAWG Public Affairs & Social Media" class.

WAWG PUBLIC AFFAIRS

·         Introduction of WAWG PA Staff

Capt Jessica Jerwa
Director of Public Affairs

2d Lt Deborah Johnson
Assistant Public Affairs Officer

2d Lt Victoria Wonser
Assistant Public Affairs Officer

·         WAWG Public Affairs Website

Please visit the site for Tips & Tricks, Training, Announcements, and the Evergreen (we need staff!)

http://www.wawg.cap.gov/wing-staff/public-affairs 

·         “The Role of the Public Affairs Officer”

Public Affairs (PA) is a powerful leadership and unit-building tool at the commander’s disposal. At present, the professional development courses leading up to a command position include practically no information on PA. Yet, this staff position is so important that it cannot remain vacant – this means that if no Public Affairs Officer (PAO) is assigned, those duties are the commander’s responsibility. (CAPR 190-1, 3c)

Successful use of PA normally results in better member retention, morale, and esprit-de-corps. Recruiting, community and media relations, also, are dependent on good PA work.

At any level of command, the PAO is responsible for “telling the CAP story” and maximizing publicity for the unit and its activities. In all PA work, the emphasis needs to be on unit members, their CAP activities (especially those on behalf of the community), and the resulting benefit to the community, the state and the nation. 

Click for more on these topics:

  • Why is the PAO Important?
  • Using Your PAO for Maximum Impact
  • Selecting the Right PAO 
  • PAOs Function to Support the Commander
  • References
    • CAPR 20-1 – Organization of the Civil Air Patrol
    • CAPR 190-1 - Civil Air Patrol Public Affairs Program

·         Training / FEMA / Technician Rating enrollment

A well-rounded PAO should enroll in the Public Affairs Officer specialty track and pursue FEMA and other related training. For more info and to track your progress in the PAO Technician Specialty Tracker, see the Training page on the WAWG Public Affairs Website

·         Create a bio

As you progress through training, a bio helps you to track the work you have done. For example, see Capt Jerwa’s biography on the WAWG Public Affairs Website

·         Use official email and the required signature block

Please create an @wawg.cap.gov email address (WAWG/IT) and keep your personal email separate from your CAP email.
Please use the required signature block for this email address.

·         CAP Grade Abbreviations – as per CAPR 35-5 and CAPR 52-16 

For Facebook, WAWG leans toward using Air Force (CAP) Grades as per the AP Style Guide (see CAP Grade Abbreviations below).

Which is correct?

A) LtCol
B) Lt.Col.
C) Lt Col 
D) Lt. Col. 

Hint:    It depends on whether it is written for internal or external purposes.
           Did you know we do not use superscript for grades with '1st' '2nd'?

C) Lt Col is correct for Internal CAP correspondence & memos
D) Lt. Col. is correct for use in Public Affairs products, (ie, external published content)

CAP Knowedgebase - Difference between rank and grade?
Do you know the difference between "rank" and "grade"?

JBLM PAO's Style Guide
This document from the JBLM PAO may help you when attempting to format different military names.

·         Supervision of Cadet PAOs

Work with the Cadet to develop a Public Affairs Plan for the activity.

  • Do they have a list of photography and writing goals for each day?
  • Will you have regular briefings throughout the activity to ensure these goals are met? 
SOCIAL MEDIA

·         Social Media How-To Guide, CAPP 152

The Official How-To Guide for CAP Units was published 4-Jan-2016.

·         “Tagging”

Though tagging of unit pages is encouraged, tagging of Cadets is not. Please do not tag Cadets in social media posts. They can tag themselves in their photos if they wish.

·         CAP Public Affairs Group

A bunch of PAOs from all over Civil Air Patrol have really great discussions in this Facebook Group. The National Social Media PAO is known to hang out and give advice. Great peer resource.

·         Official Use vs. Personal Use

On this topic our National Social Media and Marketing Manager says:

The “official” you represents and speaks on behalf of CAP. The “personal” you represents your own views and opinions. The difference between official use and personal use of social media is this:

Personal Use: You can do anything that's not illegal.

Official Use: You can only do what you are authorized to do.

Personal use means you use social media to represent your own views and opinions. Obviously, you're allowed to have personal websites, Facebook accounts, blogs, and the like outside of CAP. However, it's important to remember that when you use social media tools personally, you're not speaking for CAP, and it shouldn't appear to others as though you're speaking for CAP.

Members should not use their CAP grade in their social media profile names.

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