• Media Database
  • Public Affairs Plan
  • Publicity for Weekly Meetings
  • CAPP 152, Social Media Guide
  • Standards of Conduct
  • WAWG Social Media 
  • Facebook Best Practice
  • Abbreviations
  • Boilerplate
  • Branding / Resources
  • Grammarly





DEADLINES & REQUIREMENTS


Media Database

(required for Technician rating)

PAOs need keep a database of media contacts. For those PAOs just starting out, here is a great website to get you started: http://www.abyznewslinks.com/unite.htm

From here, you should be able to look up the media resources near you.

This is not a "complete" list, so use Google too!

Besides tracking the URL for the contact’s website, it is helpful to make note of the related URL for any community “events calendars.” This is FREE advertising for you (see Publicity for Weekly Meetings).


Public Affairs Plan

(due 15 January)

The NHQ/PA office has provided this Four Step Planning Process in Public Affairs document for your use.

A template is being revised for WAWG use, is may be available upon email request.


Publicity for Weekly Meetings

Suggestion: Work with your Unit Recruiter (if you have one) to complete this task! Once you’ve created a database with the relevant contacts, submit all open house, recruitment event, and weekly meeting info to any papers within a logical radius of your Unit! Most newspapers have an online calendar that allows you to create recurring meetings, and you can often set them out for a year or more in advance, too!  
  • Make creating these entries a part of year-end tasks!